This map represents some popular US brands an the states they originated from. The actual map links to the source. If your a local business looking to start out you need a brand and consistency among your website, signs, business cards, and etc. This makes you look professional and build trust with your potential clients. You may not be able to spend $500 on a custom logo but you can still get a clean design made for you over at 99designs.com. Prospects will Google your brand name just as they will with keywords. So it’s important to have a name that is easy to remember and related to what you do. This goes for your domain name as well. Imagine someone trying to tell another person your domain name in a loud bar. Make things easy for people who want to do business with you.
We hear everyday that content is king and make sure you please your visitors with the content you provide them on your website. But how do you know if you content is good or not? You can’t rely on what your friends or spouses for accurate feedback. You need a feedback loop in place on your website in order to accurately gauge what your web visitors are thinking in real time. Google has a tool that makes it easy for you to get feedback from your web visitors. You can create custom surveys or use a predefined set of questions. You can also compare trends over time to see if any adjustments are working. You can try Google Consumer Surveys by clicking here.